Custom Content
Where Construction Meets Communication
Construction writing by those who know the industry
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Not just anyone can write about construction. We blend industry experience with storytelling that keeps the technical intact while communicating your purpose and project.
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SERVICES
Writing Built for the Construction Industry
Construction-focused writing that turns complex projects into clear, compelling stories. Trusted by editors, clients, and industry peers alike
Trade & Technical
Writing
Real Estate & Architectural Content
Corporate & B2B Content
Green Building & Sustainability Writing
Building Technology
& Product Writing
Ghostwriting for Industry Leaders
ABOUT
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Whether you need clear web copy, detailed case studies, project spotlights, RFT's, industry white papers or publication-ready articles, Custom Content helps your organization communicate with authority and precision—without losing the authenticity that builds trust in the construction industry.​
Hey, I’m Simon, a former contractor who traded his toolbelt for a keyboard.
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After two decades in residential construction and renovation, I understand the language of the industry...because I’ve lived it. Now, I combine that hands-on experience with professional writing to help construction businesses and industry publications stand out online and in print.
My style is clear, compelling, and grounded in real-world experience; shaped by years of business ownership, thorough research, and a deep respect for the power of well-chosen words.​
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CLIENTS
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FENTON
GROUP
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TESTIMONIALS
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Here's what clients have to say about us. HINT: It's all good.
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Jordan Calderon
Founder of Top 100 Ranked Marketing Company in US | Omnichannel Growth For B2B & B2C Tech Companies | Founder & President of StratDev | 2x Exits | TEDx Speaker | Wine Enthusiast
"We needed a writer who could step in, see the bigger picture, and create content that actually moved the needle.
He delivered; bringing clarity, consistency, and measurable results.
He’s led content writing for one of our top SEO clients, helping drive a 213% increase in organic traffic, a 900% boost in conversions, and a 2x jump in average deal size.
That’s real growth, and it doesn’t happen by accident. It’s the result of writing that’s smart, strategic, and built to perform.
But what’s impressed me most is how Simon made a bold career pivot into this space with a level of focus and adaptability that’s hard to teach. He owns his work, meets every deadline, and always thinks beyond the brief.
More than a writer, he’s a partner in growth.
If you’re building something that matters, he’s the kind of person you want on your team."
2
Lindsay Adams
Managing Editor & Social Media Coordinator at Lester Communications Inc.
Simon is a highly skilled technical writer. I commissioned him to write a high-level piece for a client organization, for which we had scant details to get started. His final piece exceeded my client's expectations, and he delivered in advance of the agreed deadline.
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Catherine Adcock
Marketing Professional | Multimedia Content Creator | Copywriter | Photographer
Simon has been writing articles for Emerge2 since early 2024. His personal experience and writing skills come through in every engaging article he produces.
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Simon works well within our timeline and delivers high-quality content that aligns with the tone and goals of our publication. We collaborate with Simon to determine article topics, and then he takes care of the rest.
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His communication is top-notch, and we value the opportunity to continue our partnership. I’d be happy to recommend Simon to any business looking for a reliable and talented writer.
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Chris Fenton
CEO of The Fenton Group and LoyalHomes.ca
"Simon wrote articles for our real estate blog at LoyalHomes.ca. I found his writing to be of high quality.
He was fantastic to work with, always delivering on time. Highly recommend."
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CONTACT US
Construction Industry Content Starts Here
Let’s bring clarity and credibility to your construction communication. Reach out for a quote or ask how we can support your next article, proposal, or project story.